1) Introduction and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is HUTSCHN GbR, Wiedlerweg 6, 83483 Bischofswiesen, Germany, Tel.: +49 (0) 176 15008888, E-Mail: hallo@hutschn.de. The person responsible for processing personal data is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data.
2) Data collection when you visit our website
2.1 When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the site
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be concrete evidence of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock icon in your browser line.
3) Hosting & content delivery network
3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider's servers.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f DSGVO. We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), and in some cases these cookies remain on your device for a longer period of time and make it possible to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the cookie settings overview of your web browser.
Insofar as personal data is also processed by individual cookies used by us, processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either to execute the contract, in accordance with Art. 6 para. 1 lit. a GDPR if consent has been given or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed when cookies are set and decide individually whether to accept them or can exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contact
When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when using a contact form is shown in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or contacting you and for the associated technical administration.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal storage obligations to the contrary.
6) Web analytics services
6.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
Google (Universal) Analytics is used on this website exclusively without the use of cookies, which means that the service never sets cookies on your device.
Instead, the local storage of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID. The scope of this information also includes your IP address, which, however, is abbreviated by the last digits by Google to rule out a direct link to a person.
The information is transferred to Google servers and further processed there. Transmissions to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and Internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be combined with other data from Google. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.
All processing described above, including the storage of information on the device used in the form of an ID, is only carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future.
To exercise your withdrawal, you can download and install the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, you can withdraw your consent by clicking on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on this link again):
<a onclick="alert('Google Analytics wurde deaktiviert');" href="javascript:gaOptout() ">Deactivate Google Analytics</a>
We have concluded an order processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
Further legal information about Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google (Universal) Analytics uses the special “demographic characteristics” function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be attributed to a specific person and is deleted after storage for a period of two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to use Google Analytics in accordance with Article 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can turn off the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google (Universal) Analytics, the “UserIDs” function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Article 6 (1) (a) GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
6.2 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is abbreviated by the last digits by Google to rule out a direct link to a person.
The information is transferred to Google servers and further processed there. Transmissions to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and Internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be combined with other data from Google. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to generate statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be attributed to a specific person and is deleted after storage for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to use Google Analytics in accordance with Article 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can turn off the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6 (1) (a) GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
6.3 Google Tag Manager
This website uses “Google Tag Manager”, a service from the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control and attach conditions via a uniform user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, when you access the page, Google Tag Manager transmits your IP address to Google and may store it there. Also a transfer to Google LLC servers. It is possible in the USA.
This processing will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
7) Retargeting/Remarketing and Conversion Tracking
Meta Pixel
Within our online offering, we use the “Meta Pixel” service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”)
If a user clicks on an ad placed by us on Facebook and/or Instagram, “Meta Pixel” is used to add a parameter to the URL of our linked page. This URL parameter is then entered in the user's browser after being redirected by a cookie set by our linked site itself.
On the one hand, this makes it possible for Meta to identify visitors to our online offer as a target group for displaying ads (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products, which are determined on the basis of the websites visited), which we transmit to Meta (so-called “custom audiences”).
On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an ad and what execution actions they take there (so-called “conversion tracking”).
The data collected is anonymous to us and therefore does not provide us with any conclusions about the identity of the users. However, Meta stores and processes the data so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transmitted to Meta Platforms Inc. servers in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
8) Page functionalities
8.1 Vimeo
This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA
When you visit a page on our website that contains such a plugin, your browser creates a direct connection to the provider's servers to load the plugin. This involves transmitting certain information, including your IP address, to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not want to be associated with your account, you must log out before pressing the play button.
All of the above mentioned processing, in particular the setting of cookies to read information on the device used, only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
8.2 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data can also be transmitted to: Google LLC., USA
When you visit a page on our website that contains such a plugin, your browser creates a direct connection to the provider's servers to load the plugin. This involves transmitting certain information, including your IP address, to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not want to be associated with your account, you must log out before pressing the play button.
All of the above mentioned processing, in particular the setting of cookies to read information on the device used, only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
8.3 Google Maps
This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, you will be shown our location and will make it easier to get there.
As soon as you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there, which may also result in transmission to the Google LLC servers in the USA. This is done regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data is directly associated with your account. If you do not want to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them.
The collection, storage and evaluation are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or designing Google websites in line with needs. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google as part of using Google Maps, it is also possible to completely deactivate the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot then be used.
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please follow the option described above to file an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
8.4 Adobe Fonts (Typekit)
This site uses so-called web fonts from the following provider to uniformly display fonts: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA
When you access a page, your browser loads the required web fonts into its browser cache to correctly display texts and fonts and creates a direct connection to the provider's servers. This involves transmitting certain browser information, including your IP address, to the provider.
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font is used by your computer.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
8.5 Google reCAPTCHA
On this website, we use the CAPTCHA service from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data can also be transmitted to: Google LLC, USA. For the visual design of the Captcha window, the provider uses “Google Fonts”, i.e. fonts downloaded from the Internet by Google. This does not involve the processing of information other than the above, which is already transferred to Google via the reCAPTCHA functionality.
The service checks whether an input is made by a natural person or misused through machine and automated processing, and blocks spam, DDoS attacks and similar automated damage. To ensure that an action is carried out by a person and not by an automated bot, the provider collects the IP address of the terminal device used, identification data of the type of browser and operating system used, and the date and duration of the visit and transmits these to the provider's servers for evaluation.
The legal basis is our legitimate interest in establishing individual personal responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
More information about Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
8.6 Zoom
We use this provider to conduct online meetings, video conferences and/or webinars: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA
The provider processes various types of data, although the scope of the processed data depends on which data you provide before or during participation in an online meeting, a video conference or a webinar. Your data is processed as a communication participant and stored on the provider's servers. In particular, this may include your login details (name, email address, telephone number (optional) and password) and session data (topic, subscriber IP address, device information, description (optional)).
In addition, video and audio contributions from participants as well as voice inputs in chats can be processed.
For the processing of personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is based on Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future.
In addition, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in the effective conduct of the online meeting, webinar or video conference in accordance with Article 6 (1) (f) GDPR.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9) Tools and miscellaneous
9.1 Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. When users access the page, the “cookie consent tool” is displayed in the form of an interactive user interface, on which consent can be given to certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. As a matter of principle, personal user data is not processed here.
If personal data (such as the IP address) is processed in individual cases for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and therefore in designing our website in accordance with the law.
Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.
9.2 - Billomat
For accounting purposes, we use the cloud-based accounting software service from the following provider: Billomat GmbH & Co. KG, Lorenzer Str. 31, 90402 Nuremberg, Germany
The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically enter invoices, match the transactions and create financial accounting from them in a partially automated process.
If personal data is also processed in this process, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in efficiently organising and documenting our business transactions.
- DATE
For accounting purposes, we use the cloud-based accounting software service from the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany
The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically enter invoices, match the transactions and create financial accounting from them in a partially automated process.
If personal data is also processed in this process, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in efficiently organising and documenting our business transactions.
10) Rights of the person concerned
10.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, with reference to the stated legal basis for the respective exercise requirements:
- Right to information in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Article 16 GDPR;
- Right to deletion in accordance with Art. 17 GDPR;
- Right to restrict processing in accordance with Article 18 GDPR;
- Right to be informed in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to withdraw consents granted in accordance with Article 7 (3) GDPR;
- Right to lodge a complaint in accordance with Art. 77 GDPR.
10.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
11) Duration of storage of personal data
The duration of storage of personal data is based on the respective legal basis, the purpose of processing and — if applicable — also on the basis of the respective legal retention period (e.g. commercial and tax retention periods).
When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.
If there are legal storage periods for data that are processed as part of legal or transactional obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer necessary to fulfill or initiate a contract and/or there is no legitimate interest on our part in continuing to store it.
When processing personal data on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Article 21 (1) GDPR, unless we can prove compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for direct marketing purposes on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection in accordance with Article 21 (2) GDPR.
Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.